Food Network at Taste of Toronto

Using an uncovered attendee insight – that there was nowhere to sit and enjoy the food – we created a truly meaningful activation and experience that reinforced Food Network’s brand while generating awareness of, and tune-in messaging for, their Canada Day marathon of Great Canadian Cookbook.

THE SUCCESS: 24,000 event attendees engaged with Food Network, 10,000 bags were handed out, and Great Canadian Cookbook out-performed the overall day, doubling the ratings of its lead-in. The table itself became the backdrop of the media launch, and a focal point for the event’s images throughout the weekend.