To celebrate 30 years of business the Neal Brothers decided to embark on a cross-country tour to commit 30 Acts of Goodness, celebrating their birthday with all Canadians. Their agency, Republic, brought MPOSSIBLE in to help with high-energy samplings in 16 locations across Canada.
MPOSSIBLE executed samplings in Calgary, Montreal, Toronto, and Vancouver, including many sporting events, surprise and delights at popular transit stations, and even on Toronto’s famous Lakeshore under the Gardiner during evening rush hour.
RESULTS: 16 spots in four cities were executed, with all 72,000 samples of Neal Brothers Pure Pink chips handed out to excited Canadians!
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