OLG’s Lotto Max Up Close gives fans an intimate music experience, where they’ll get to see their favourite artists up close. Fans’ only way in is by entering for a chance to win tickets to the show. Shed Creative tasked MPOSSIBLE with delivering an experience at Toronto’s Mod Club with Alessia Cara, complete with cotton candy bar, lounge, a huge billboard sign with floral and balloon accoutrements, a cool Augmented Reality experience, backlit selfie wall, and an exclusive VIP experience with a meet & greet photo opportunity with Alessia Cara.
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