Open Farm wanted awareness and trial of their ethically raised and sourced pet food from pet owners. MPOSSIBLE directed them to Woofstock with an ice cream-style “scoop shop” concept that allowed thousands of dog parents to try all of their products in custom bowls for their dog, with an added booth experience and off-leash park activation.
RESULTS: Thousands of “scoop shop” samples and 2,500 take-home samples handed out, with hundreds of carry-away sales on-site. The Open Farm Scoop Shop is now being taken to pet shows across North America.
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