Sony tasked MPOSSIBLE to create an event and screening surrounding the 30th anniversary of Seinfeld, creating awareness of the milestone and engaging the show’s biggest fans with moments they’d remember. The four top episodes were screened at TIFF Bell Lightbox, where fans were also able to snap a selfie with a 5-foot black and white cookie, get a video of their best Kramer entrance into a replica entry to Jerry’s apartment, pose like George on a chaise lounge, and even snagged a tray of show-themed treats while being berated by the Snack Nazi.
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