On Halloween, fans had the opportunity to experience S.W.A.T’s motto: To Serve, To Protect, and To Unite. MPOSSIBLE took a S.W.A.T. tactical vehicle on to Toronto’s streets with four S.W.A.T. brand ambassadors tasked with keeping the community safe while promoting the premiere of the new series.
The S.W.A.T. team stopped in busy areas during the day and night to hand out mini flashlights and tote bags to adults and kids alike, and postcards with Shemar Moore’s autograph and tune-in information.
RESULTS: 4,000 bags and flashlights were handed out, and media coverage was constant all day, starting with Global’s Morning Show and ending with live broadcasts on the evening news.
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