MPOSSIBLE’s brand ambassadors were tasked with building buzz and excitement behind the latest season of HISTORY’s Vikings. This was done with live street “samplings” of custom Google Cardboard that tied to an immersive Augmented Reality experience that would take fans behind the scenes and on the set of the new season. This would be done by finding the audience where they were – coming home on the train, and catching a weekend movie.
RESULTS: Thousands of Google Cardboard were handed out to a targeted audience, helping drive app downloads and tune-in.
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